More than 200 million eggs recalled…from a single producer
The scope of food safety has changed in the past decades.
Once, a producer shipped their product only within a few hours distance from their facility. ‘Vertical integration’ wasn’t a concept that anyone discussed; every farmer worked their own land, and sold their own product, as a matter of course. If someone got sick, it was connected to their local dairy, or the farmer they knew from the market.
Now, a single producer can operate on a scale previously unheard of. Their product can spread rapidly through a massive system of interconnected transporters, packagers, marketers. It can be sold in a dozen states with a dozen different brand names.
Technology has allowed for these huge facilities and farms. It has also safeguarded the product as it makes its way through an increasingly complex network. The two have to go hand in hand, and when a step in the process breaks down, there can be dramatic consequences.
It’s another reason why proper processes and handling are critical in every link of the chain. It’s the only way to protect brands, reputations, and most importantly, consumers health and lives.